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Collection's Items (Sorted by Submit Date in Descending order): 181 to 200 of 390
Issue DateTitleAuthor(s)
Jun-2020THE EFFECT OF MARKETING STRATEGY ON BANK’S PERFORMANCE: IN THE CASE OF OROMIA INTERNATIONAL BANKKASSAHUN, HIWOT
Jun-2020ASSESSING FACTORS AFFECTING THE PERFORMANCE OF LIFE INSURANCE (A CASE STUDY IN NIB INSURANCE COMPANY)DUBALE, HERMELA
May-2020THE EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION-THE CASE OF WALIA BEER PRODUCTBEKELE, HENOK
Jun-2020FACTORS AFFECTING BUYING BEHAVIOR OF CUSTOMERS: THE CASE OF CAR MARKET IN ADDIS ABABATadesse, Haroni
Jul-2020CHALLENGES AND PROSPECTS OF NEW PRODUCT DEVELOPMENT- THE CASE OF NYALA INSURANCE S.CGEREMEW, HANA
Jun-2020ASSESSMENT OF INTEGRATED CORPORATE COMMUNICATION (IN CASE OF ADDIS ABABA SMALL AND MEDIUM MANUFACTURING CLUSTER DEVELOPMENT CORPORATION)REDAE, HAFTOM
Jul-2020The Effect of Brand Image on Building Customer Satisfaction and Loyalty: In The Case of Hilton Hotel Addis Ababa, EthiopiaBelay, Habtamu
Jun-2020THE EFFECTS OF BRAND IMAGE ON CUSTOMER BRAND PERCEPTION: STEELY R. M. I. PVT. LTD. COMPANYMoges, Getu
Jun-2020THE EFFECT OF MEDIA ADVERTISING ON CONSUMERS BEHAVIOR: IN CASE OF BANK OF ABYSSINIA S.CDEREJE, GETNET
Aug-2020THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: IN THE CASE OF HYATT REGENCY HOTELBEKELE, FEVEN
Jun-2020THE EFFECT OF RELATIONSHIP MARKETING (RM) ON CUSTOMERS LOYALTY: THE CASE OF ABYSSINIA BANK IN ADDIS ABABAATINAFU, ENIDEG
Jun-2020THE INFLUENCE OF PRICING STRATEGIES ON CONSUMER PURCHASE DECISIONPARTICULARLY A CASE STUDY OF DUKEM NIGER SEED OIL IN ADDIS ABABAASMAMAW, EMEBET
Jul-2020The Effectiveness of Integrated Marketing Communication for High Involvement Product Purchase Decision: In Case of St. Mary’s University StudentsBizuayehu, Elias
May-2020The Impact of Branding on Consumers Buying Behaviour Of Packed Food Products In Case Of Bola Sub-CityGennene, Dawit
Aug-2020RESEARCH ONTHE EFFECT OF ADVERTISEMENT ON CONSUMENR BRAND PREFERENCEON AMBO MINERALWATER S.C IN ADDISABABA (BOLE SUBCITY)Bekele, Blen
Jun-2020THE EFFECT OF BRAND EQUITY ON CONSUMER PURCHASE DECISION: THE CASE OF CELL PHONE IN ADDIS ABABAMELESE, BEZAYIT
Jun-2020FACTORS AFFECTING BRAND CHOICE OF THREE WHEELER (Rickshaws) BUYERS (THE CASE OF ADDIS ABABA)ENDASHAW, ASTER
Jun-2020FACTORS AFFECTING BRAND CHOICE OF LUBRICANT BUYERS IN ADDIS ABABA, ETHIOPIAGIRMACHEW, ASHENAFI
Jun-2020ASSESSMENT OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF ADDIS ABABA CITY ADMINISTRATION DRIVER AND VEHICLE LICENCING AND CONTROL AUTHORITY, AKAKI KALITY BRANCH OFFICEDESTA, AMHA
Jun-2020CHALLENGES AND OPPORTUNITIES OF ADOPTING ALTERNATIVE CHANNEL BANKING FOR PRIVATE COMMERCIAL BANKS IN ETHIOPIADAMTEW, AMARE
Collection's Items (Sorted by Submit Date in Descending order): 181 to 200 of 390