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Marketing Management : [390] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 141 to 160 of 390
Issue DateTitleAuthor(s)
Dec-2020EFFECT OF DIGITAL ADVERTISEMENT ON CONSUMER PURCHASING BEHAVIOR – THE CASE OF ADDIS ABABA MOBILE PHONE MARKETDAMTEW, HERUY
Dec-2020THE EFFECT OF SALES PROMOTION ON SALES VOLUME IN CASE OF SPORT BETTING COMPANIES IN ADDIS ABABAYILMA, GEZAHEGN
Jun-2020EXAMINING THE EFFECTS OF EMPLOYEES TURNOVER ON ORGANIZATION PERFORMANCE: THE CASE OF SOME SELECTED BRANCHES OF DASHEN BANK IN ADDIS ABABAWUBE, FESEHA
Jun-2020THE EFFECT OF ONLINE MARKETING ON CUSTOMER SATISFACTION IN CASE OF ETHIOPIAN AIRLINESMELKAMU, EDEN
May-2018FACTORS AFFECTING SALES PERFORMANCE OF HEINEKEN IN ETHIOPIAShewangizaw, Dawit
Dec-2020THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER SATISFACTION CASE STUDY FOR WEGAGEN BANKBEKELE, BETELHEM
Oct-2020THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: THE CASE OF SELECTED COMMERCIAL BANKS IN ETHIOPIAEshetie, Anna
Jun-2020AN ASSESMENT OF ATM SERVICE QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION IN THE CASE OF COMERCIAL BANK OF ETHIOPIA WEST ADDIS ABABA BRANCHESADDISU, YOSEPH
Jun-2020THE EFFECT OF SALES PROMOTION ON SALES PERFORMANCE: THE CASE OF HEINEKEN BREWERIES S.C. ETHIOPIACherinet, Yilkal
Jul-2020THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: THE CASE OF FOUR STAR HOTELS IN ADDIS ABABA, ETHIOPIANIGUS, YEHUALASHET
Aug-2020ASSESSMENT OF SERVICE QUALITY AND CUSTOMERS’ SATISFACTION IN CLS LOGISTICS PLC.Yohannes, Wongel
Jun-2020THE EFFECT OF ADVERTISING ON BRAND PREFRENCE: THE CASE OF SOFI MALTSIMEGNE, TSION
Jun-2020ASSESSING THE INFLUENCE OF MARKETING MIX ELEMENTS ON CUSTOMER SATISFACTION: - THE CASE OF DASHEN BREWERY S.C IN ADDIS ABABATEKU, TILAHUN
Jun-2020THE EFFECT OF SALES PROMOTION ON BRAND IMAGE (THE CASE OF COMMERCIAL BANK OF ETHIOPIA)BIRHANU, TEWODROS
Jun-2020The Effects of Television Advertisement on Consumers’ Brand Image of Baby DiapersAYICHEW, TEWODROS
Jul-2020THE IMPACT OF BRAND IMAGE ON CUSTOMER SATISFUCTION: THE CASE OF OK BOTTLING AND BEVERAGE S.C/FIKER WATER.TADESSE, TADELECH
Jun-2020Effects of Multimodal Transport Service Quality on Customer Satisfaction: The Case of Ethiopian Shipping and Logistics Services EnterpriseTesfaye, Sosena
Sep-2020The Effect of New Product Development Strategies on Sustainable Existence and Market Leadership: The Case of East Africa Bottling Sc.Moges, Semere
Jun-2020THE EFFECT OF MARKETING STRATEGY ON MICRO AND SMALL ENTERPRISES SALES PERFORMANCE: EVIDENCE FROM SERVICE SECTOR IN ADDIS ABABA, IN THE CASE OF KIRKOS SUBCITYHAILEMARIAM, SEBLE
Aug-2020The Impact of Political Unrest on Tourism Marketing Performance: The Case of Selected Tour OperatorsBogale, Samuel
Collection's Items (Sorted by Submit Date in Descending order): 141 to 160 of 390