THE PRACTICES AND CHALLENGES OF INTRINSIC MOTIVATION AT COMMERCIAL BANK OF ETHIOPIA

Abstract

Banking industry is one of the greatest sectors in many countries that contribute significantly to the economic growth of the country. One of the most important challenges facing managers is the creation of motivated employee to achieve organizational goals. Employee’s commitment and dedication is vital for the organization’s profitability and sustainability. This study examined to assess the practice and challenges of intrinsic motivation at commercial bank of Ethiopia. This study used questionnaire, and document review as instrument of data collection. Stratified sampling method was used to select samples from the target population (employees who are working west Addis Ababa districts city branches) and uses convenience sampling to distribute questioners. The study employed quantitative survey research design to gather data from a total of 319 employees of the commercial bank of Ethiopia. In order to assess the existing motivational practice of the commercial bank of Ethiopia, the study emphasized on the issues concerning intrinsic motivation practices in terms of how promotion and recognition is applicable, how employee’s achievement is appropriate in CBE, how job satisfaction relevant and work itself is suitable for employees. After the required data are collected descriptive (i.e. frequency, percentage) analysis were used to analyse the data using SPSS version 20. The results of this study revealed that most of the motivational practice of the bank is not appropriate well. Moreover, the overall motivational practice of the commercial bank of Ethiopia, are not effective as it should be. However this is due to the gaps that are seen in each motivational practice and these in return decrease the effectiveness of employee’s performance. In order to have an effective employees’ motivation, the commercial bank of Ethiopia should have to conduct each and every motivational process and practice properly.