ASSESSMENT OF BALANCED SCORECARD (BSC) IMPLEMENTATION AT THE ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISE

Abstract

The purpose of this study is to propose improvement regarding BSC implementation in ESLSE by analysing the problems associated with it. BSC is one of the management tools that help an organization to achieve its vision by aligning the strategic goals and vision to every employee’s activity. To collect data for the research, questionnaire and interview have been used and the method used is descriptive method. The questionnaire was distributed to 91 head office management members and employees. 73 of them are working at core and 12 of them are working at support processes. The interview was made with 24 middle management officials of the enterprise who work in Change Management, Planning and Business Development department, Freight forwarding, and Port and terminal Operation sectors. Out of the administered questionnaire, only 85 employees managed to return. The results that came from questionnaire and interview were analysed using descriptive method of analysis and presented in the form of tables and graphs. The findings showed that ESLSE has relatively selected the right people (BSC teams) on designing the BSC program and conduct internal and external scanning, and define its mission, vision, and core values. Regarding the four perspectives all of them were exercised, but the level of cascading was not at equal level. A major gap has also been observed with regard to the development of performance measures together with its thresholds made. Regarding to monitoring and evaluation, ESLSE periodically evaluate its strength and weakness and took corrective actions as needed. Thus, ESLSE should keep up its strength and should alleviate its short comings by applying the principles of implementing BSC practices properly.