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http://hdl.handle.net/123456789/2600
Title: | An Assessment of Consumers’ Attitude and Perception towards Domestic Drugs |
Authors: | Worku, Redwan |
Keywords: | Consumers’ Attitude, Perception, Domestic Drugs |
Issue Date: | Jul-2014 |
Publisher: | St. Mary's University |
Abstract: | This study is conducted to assess consumers’ attitude and perception
towards domestic origin drugs. The study used simple random and quota
sampling technique to select 5 community pharmacies and 197 consumers.
The study used a descriptive research method to analyze the data collected
through questioner and interview from sample respondents. The findings of
the research portray that majority of the consumers have no affordability
problem regarding to domestic drugs but hold attitudes of locally produced
drugs are designed only for poor and were not comfortable to use
domestically produced drugs due to their perception of compromised quality,
lack of effectiveness, and more side effect for domestic drugs. In addition,
significant numbers of respondents relate prices increase with effectiveness
of the drug. Generally, consumers have negative attitude regarding to the
effectiveness, price and quality of domestically produced drugs. So effort
should be done by the owners of all domestic drug producing companies to
build their brand in minds of consumers. |
URI: | http://hdl.handle.net/123456789/2600 |
Appears in Collections: | The 8th Student Research Forum
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