Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2598
Title: | An Assessment of Public Relation: the Case of Buna International Bank |
Authors: | Makonnen, Mikias |
Keywords: | Public Relation, Buna International Bank |
Issue Date: | Jul-2014 |
Publisher: | St. Mary's University |
Abstract: | Creating proper public relation is one of the vital factors that determine
the competitiveness of a specific organization. In this regard, the study
assesses the Public Relation of Buna International bank. The study
collected data using open and closed ended questionnaire and interview
from sample respondents which were selected using convenient
sampling technique and the collected data were analyzed using
descriptive data analysis method. According to the research finding the
image that the company has in the mind of customers is high and its effort in
maintaining this image is effective, its public relation practice in comparison
with competitors is high and also the public relation acceptance. Whereas
compliant handling mechanism of the company is low moreover its
participation in social activity insufficient. So the company has to work hard
in creating common understanding with the public by taking comment,
grievance and corrective action and engage in more social activities that it
currently does. |
URI: | http://hdl.handle.net/123456789/2598 |
Appears in Collections: | The 8th Student Research Forum
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.