Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2568
Title: | An Assessment of Packaging Practices in Addis-Modjo Edible Oils S.C |
Authors: | Fedlurahman, Ibrahim |
Keywords: | Packaging Practices, Addis-Modjo Edible Oils S.C |
Issue Date: | Aug-2013 |
Publisher: | St. Mary's University |
Abstract: | Packaging should do more than containing the product which is packed. It is
supposed to attract the buyer; it should say something about the product (be
it quality or otherwise); it should have concern to the environment, and it
should be unique and portable to carry it from place to place. However, from
observation not much of the manufacturing companies are considering these
facts. This study aims at assessing the packaging practice of Addis-Modjo
Edible Oils S.C. It was conducted in two phases: in Phase one- data was
gathered from customers and in Phase two- interview was conducted among
staff members. Then, the data obtained was processed and analyzed using
different statistical analysis methods. The information which is summarized
below can be used as a reference to come up with a better product package
that can enhance the performance and functions of the package. |
URI: | http://hdl.handle.net/123456789/2568 |
Appears in Collections: | The 7th Student Research Forum
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