Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2502
Title: | An Assessment of Customer Attitude towards ATM: The Case of Awash International Bank S.C |
Authors: | Teshome, Feven |
Keywords: | Customer attitude, ATM Bank machine and automated banking system |
Issue Date: | Jul-2015 |
Publisher: | ST. MARY'S UNIVERSITY |
Abstract: | Consumer attitude influence consumer purchase behavior accordingly to
this theory behavior is determined by intentions, which are also
influenced by attitudes subjective norms. The general objective of this
study was to assess the attitude of Awash International Bank customer
towards ATM service. It is assumed that the study will provide basic
data about customer attitude. Both primary and secondary data were
collected so as to make to a complete study. Total sample of 200
customers involved in the study as a respondent. The secondary data
was gathered from the company records, WebPages, journals, and
books available in the library. The finding indicates ATM users are not
flexible with the ATM language service being afraid of touching wrong
button and have secured issues regardless of sending sensitive
information. It’s clearly visible that speed, familiarity and security are
important concerns identified by the bank management. ATM is more
match the customer need and want. From the major findings the
researcher can understand that ATM is more suitable than the human
interaction by giving adequate service and consistency. The exactness of
working transaction by an automated system is more precise than a
traditional banking system. In addition, significant numbers of
respondents didn’t face any failure during the process and it’s clear that
the bank gives the right service at the first time that satisfied their
customer as well as there is no gap between the company service
delivery and expectations of the customer. |
URI: | http://hdl.handle.net/123456789/2502 |
Appears in Collections: | The 9th Student Research Forum
|
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