Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2498
Title: | An Assessment of Outdoor Advertising Practice: The Case of Addis Ababa |
Authors: | Kassahun, Bethel |
Keywords: | Outdoor advertising, advertising practice |
Issue Date: | Jul-2015 |
Publisher: | ST. MARY'S UNIVERSITY |
Abstract: | The aim of this study is to look at the advertizing activities especially
the outdoor practice exercised in Addis Ababa. In this study the student
researcher tried to find out certain challenges came across such
activities includes, short period of time at conveying the message,
limitation in arrangement of billboards for the intended business that
can be due to lack of appropriate places or permission of the concerned
government body. To conduct this study, the student researcher applied
descriptive research design to discuss the outdoor advertising of Addis
Ababa on identified areas. To get the proper response the student
researcher used both primary and secondary data. Primary data was
collected from viewers and the Marketing Managers of advertisement
agencies. Secondary data was collected from literature review of
various books. Regarding the output and an expected result of the
study, we can grasp certain notable cases that should be considered in
advertising practices. The advertising agencies do not communicate
customer on time this effect a loose relationship between the agency
and, clients. In addition, the study has demonstrated that the outdoor
advertising is poor in providing timely information to customers.
Therefore, from this it is possible to conclude that the advertising
agencies should work hard in changing the existing circumstances to
manage the service efficiently. |
URI: | http://hdl.handle.net/123456789/2498 |
Appears in Collections: | The 9th Student Research Forum
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