STRATEGIC IMPLEMENTATION PRACTICES AND CHALLENGES IN ANBESSA CITY BUS SERVICE ENTERPRISE

Abstract

The ability to implement strategies successfully is important to any organization. However, most of the organizations fail to implement the given strategy. Most of the survey revealed that majority of the strategies fail on the implementation phase. This paper tries to assess the existing strategy implementation practices, challenges and roles of management bodies in Anbessa City Bus Service Enterprise, which is government owned transport enterprise. The researcher used primary and secondary data collected from the enterprise. Data was collected through questionnaire from a sample of 332 and 284 were properly filled and returned. The data collected from the questionnaire were analyzed using SPSS version 20 statistical tools such as mean and standard deviation and followed by interpretation. The finding showed that in major pillars of the strategic implementation practices the enterprise faced difficulties. These are organizational structure, leadership, organizational culture, human resource, information system, technology, and reward system. Therefore, for successful implementation process, the enterprise should provide adequate resource like human, finance, material and technology, aligning of organizational structure and culture with strategy, clear and well developed strategy, proper communication, proper reward system, and support by top management.