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St. Mary's University Institutional Repository
Browsing by Subject celebrity endorsement, attractiveness
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
May-2019
THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR: THE CASE OF FAST MOVING CONSUMER GOODS (FMCGs) IN ADDIS ABABA
GUESH, EMNET
